Ster-Kinekor Entertainment to donate a portion of proceeds from Pure Farming 2018 sales to the Drought Relief Fund
Ahead of the launch of Pure Farming 2018 on 13 March 2018, Ster-Kinekor Entertainment has announced that R10 from every Pure Farming 2018 game sold will be donated to the Drought Relief Fund to assist South African farmers during the current drought.
Ronelle Hendriks, Independent Product Manager at Ster-Kinekor Entertainment, notes that the idea came from the Daily Farming Challenges which can be found in Pure Farming 2018* where one challenge requires players to maintain their farm during a water crisis – which, she adds, is very relevant to the current situation in South Africa.
“With SA in the grip of a terrible drought (the worst since the 1980’s) economists have predicted a severe impact on the farming community as well as food security in the country, and so it is important that all South Africans rally to the aid of the farmers. Ster-Kinekor Entertainment has a strong set of values that we strive to live by every day, and at the top of that list is to do the right thing, always. With the assistance from Techland Publishing, the publisher behind this game, we have been given the opportunity to give back to our farmers that do so much for this country and our people,” says Hendriks.
Christo van der Rheede, Agri SA’s deputy executive director, is delighted by Ster-Kinekor Entertainment’s contribution to its Drought Relief Fund. “We trust that through this game, on its virtual platform, we will see growth of future farmers and an understanding of the challenges and opportunities everyday farmers face. The severe drought experienced in various provinces of SA still calls for intervention on a daily basis. This contribution will make a remarkable difference in the lives of our farmers, farm workers and farming communities,” says van der Rheede.
Hendriks adds that they are aiming for a donation target of R35 000, and are hoping South Africans will help them reach this number when Pure Farming 2018 launches.
*Pure Farming 2018 features the following game modes:
- Designed to introduce players to farming simulation, My First Farm teaches the ins and outs of modern agriculture. Thanks to detailed objectives and helpful tips, players will learn step by step how to use farming machines, harvest crops, produce green energy, and more.
- Farming Challenges consist of 20 one-hour long scenarios that let players face extreme situations farmers around the world have to cope with. Using predefined resources, players will need to save your crops from fire, sustain the farm despite a severe drought, endure a locust attack, and more.
- Last but definitely not least, the Free Farming mode gives players a complete freedom in how they play. Players can set the parameters of the game and simply run the farm their own way. With all machines and facilities available for purchase from the get-go, the goal is to build a global farming empire – with absolutely no hand-holding. Just as in real life, in Free Farming the player’s success depends on their efficiency and decision-making skills.
South Africans will be able to buy a physical copy of Pure Farming 2018 on PlayStation 4, Xbox One or PC at local retailers such as BT Games, C.N.A, Game4U, Musica, Takealot.com, RARU.co.za or Loot.co.za. Ster-Kinekor Entertainment will then pay the donation over to Agri SA to further assist local farmers benefiting from the Drought Aid.
Developed by Ice Flames and published by Techland Publishing, Pure Farming 2018 will be available for PC and leading current-gen consoles on March 13th, 2018.